At a recent event, I offered foil-debossed journals personalized on-site—each guest choosing from two custom lettering styles. And as I worked, I overheard a familiar question:
“What fonts do you offer?”
It’s a common ask, and an understandable one. But here’s the truth:
These aren’t fonts. They’re handcrafted letterforms.
Each one drawn and pressed by hand, shaped by intention, trained skill, and years of experience.
Read about my experience engraving Jefferson Bourbon at the Ritz Carlton.
Fonts vs. Lettering: What’s the Difference?
Fonts are digital typefaces—precise, repeatable, and machine-generated. They’re wonderful for consistency in design and printing. But live event personalization requires more than digital precision. It requires presence, adaptability, and a human hand.
Hand lettering, by contrast, is a living art. Each letter I draw is created in the moment—tailored to the surface, space, and sentiment. Whether foil-debossed on leather, engraved into glass, or painted onto packaging, these strokes carry the nuance of craftsmanship. They feel different because they are different.
Crafted with Intention—and Flexibility
Depending on the event and the materials involved, I offer a curated selection of signature styles. These aren’t plug-and-play fonts—they’re calligraphic expressions I’ve refined over time to complement luxury brands and elevate guest experiences.
Because this work is done live and by hand, I’m also able to:
• Write in multiple languages
• Adjust sizing and composition in real-time
• Add custom illustrations or flourishes unique to the moment
This isn’t just customization—it’s personalization with soul.
When Machine Precision Isn’t Enough
If your goal is perfectly uniform typography, a laser engraver or digital printer may be the right fit. I’m always happy to recommend someone great for that.
Learn how I built connections during a calligraphy journey to Philadelphia.
But if you’re looking to create a moment—something meaningful and memorable, something your guests will talk about and keep—that’s where I come in.
Because luxury isn’t just about the gift.
It’s about the experience of receiving it.
Let’s Make It Personal
Whether you’re planning a corporate activation, luxury gifting experience, or bespoke event, handcrafted lettering adds a touch no machine can match.
Reach out to bring this bespoke artistry to your next event.
📩 carla@carlaschall.com
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